So lets examine some co that might not have got the memo.
First, the donut wall. Yes, you read that right mr. simpson. A wall made of donuts (I ate one, they were real). Instead of your brand, you advertised deep-fried zeros.
Another company (no photo I'm afraid) could only afford a 5x10 booth. So they used 4x10 for a giant pacman game. didnt event have space for their logo. So weird.
So, what's the weirdest use of tradeshow real-estate you have seen?